Host: Wally Bruner
Announcer: Johnny Olson

Celebrity Panel:

  • Soupy Sales
  • Meredith MacRae
  • Gene Rayburn
  • Arlene Francis

And I tell you, Arlene, it’s much better being here than Saigon.

Wally’s intro, with no context (Why’d you delete the panelists intros, Buzzr??!)

FIRST GUEST: Esteene Del Rio (Chicago, IL)

Some strong whistling as Esteene signed in. She’s self-employed and deals with a product.

Gene: Does what you do bely your physical appearance?
Yes
Would I come to you?
Yes
Would it make me happy?
Yes
Would it cost me a great deal of money?
No $5

Arlene: Is the product edible or coatable?
Neither $10

Soupy: Would it help my home?
We don’t know what kind of problems Soupy has in his home, but generally No $15

Meredith: Does it come in contact with the body?
Yes
Is it other than clothing?
Yes means No $20

Gene: Are there animals other than humans that use the product?
Yes “I concluded that”
Household pets
Yes
Canine family?
Yes
Is it edible?
No $25

Arlene: Would the canine wear it?
Yes
Wear it on the head or neck?
Sometimes
Does it cover a certain area?
Yes
Do you make raincoats, fur coats or dresses?
ALL OF IT

She designs fashions for dogs, including mini skirts. Selling to department stores, grooming shops out of cloth and paper and. Prices go up to $500, the lowest Wally said was 298. ($298 or $2.98?) Time for a fashion show!

Shelly and Gigi are wearing psychedelic Lame line, changing full-length gown and a mini. Gene decides to help the human model transform. In her hand is Celito, both wearing paper embossed fabric. It’s totally disposable! (The other was cleanable.)

After the break, Wally offers Arlene a fitting for that special outfit; Arlene was more into the dog’s hair

SECOND GUEST: Bernice Gera (Indiana, PA)

She’s self-employed and deals with a service.

Soupy: Is it a service I might come to you for?
Perhaps
A service I’d come to you rather than you come to me?
A reluctant Yes
A service that would help physically?
It might
Would it make my house a better house?
Definitely No $5

Meredith: Do you wear a uniform?
Yes
Is what you do instructive?
To a degree, Yes
Do you work indoors more than outdoors?
Outdoors, So No $10

Gene: He gathers it’s more utilitarian than aesthetic?
Yes
Anything to do with food?
No $15

Arlene: Can we rule out sports?
No $20

Soupy: So it can be sports?
Yes
Is it a sport?
Yes
Is it a sports with both men and women?
Wally’s explanation flew over my head like it did Soupy’s
Bottom Line: No $25

Meredith with another wild guess: Are you a girl’s gymnastics instructor?
Not this time $30

Gene: The people that come to you benefit physically?
Debatable, but Wally makes it No $35

Arlene: Is it a team sport?
Yes
A sport indulged by men a great deal?
Yes
Even more than women?
Yes
Usually a man’s job?
Yes
If you’re not a instructor, are you a lady umpire?
YES

Mrs. Gera work for semi-pro with police departments. She next wants to get into real minor league baseball. And she used to play, hitting 350 footers! You could see her in live demonstrations around NYC with real Major Players such as Roger Maris. Problems in regular stadiums include lack of a dressing room. Soupy says she’d be a good cook because she can dust off the plates! Anyway, Bernice is mostly a base umpire so she doesn’t wear the chest protector. A new one is being designed for her. Mrs. Gera leaves us with her “YOU’RE OUT!”

MYSTERY GUEST

Arlene: Does one find you in the entertainment pages
A Deep Yes
Soupy: Associated with Television rather than Broadway?
High Yes
Meredith: Are you a comedienne?
yes
Gene: Are you appearing on Broadway?
No
Arlene: Do you appear on your own show?
Teary No
Soupy; Is there just one of you?
Now Yes
Meredith: Have you been associated with another person?
No
Gene: Are you Joan Rivers?
YES

And she was afraid they’d never figure her out. Gene has worked with her so often, he’s recognized her voice, despite all her attempts. Exclusively here on What’s My Line?, Joan announces her upcoming talk show. She promises it won’t compete with this show. Tapings start in two weeks. Being on the Tonight Show has been her big career boost. From seven bucks a week working office temp, her salary has skyrocketed…up to $12 a week. Joan also mentions the “Upstairs at the Downstairs” club where she works with her husband. They also have a seven-month-old to watch. Wally gets Joan to talk about writing her material. Soupy mentions how few women are out there in comedy. “Don’t get me started” “Show them your Mickey Mouse (watch) ” “I’ve gotta give it more cheese”.

Joan: Show them your Mickey Mouse (watch)
Soupy: I’ve Gotta give it more cheese

Closing: Soupy’s history with throwing pies. It started in Cleveland in 1950, and in those days, he’d whip up eggs or cream. One director gained lots of weight from eating offset. Many stars have gotten “creamed” by Soupy including Frank Sintara, Burt Lancaster, Tony Curtis, Shirley Maclaine and Jimmy Durante. There’s also a plug for his 25th High School reunion at West Virginia.

What’s my Line? is owned by Fremantle.